The home search process has changed drastically over the years. In the 1980s, real estate agents would access the latest listings from the MLS book published weekly. Buyers would have no choice but to contact a real estate agent first.
Today, consumers have information at their fingertips and can quickly search online to learn about homes and communities. Listing photos make a difference in how well a house sells, and as such, our experts put together a list of the 5 reasons why real estate listing photos matter.
In this internet age, it’s no surprise that photos sell homes. According to the NAR’s 2021 Profile of Home Buyers and Sellers, 95% of buyers used the internet to search for a home. This was also the first step for 41% of buyers.
If photos don’t catch buyers’ attention, they’re quick to move on and check other listings. It’s recommended to have photos professionally taken, as these will elevate a listing and create a better first impression.
Professional listing photos also help a home sell faster and for more money. A study by Redfin came to the conclusion that homes with:
- listing photos taken with DSLR cameras sell for $3,400 to $11,200 more than those with amateur photos.
- sharper photos sell at or above their listing price 44% of the time.
- DSLR photos sell up to 21 days faster.
- professional photographs are more likely to sell within 6 months.
Photographing a home is not just about having the proper equipment; it’s about knowing how to highlight a home’s best features and evoke the emotion you want buyers to feel. Consider the lighting, time of day, and angles of the room, and make small changes, like removing or adjusting the furniture or decluttering the bookshelf.
Plus, staging the property allows buyers to envision themselves in the space. Maybe leave out a nice-looking toaster or blender on the kitchen counter. Such instances will make the home look lived-in and provide scale to the room.
In 2020, 60% of homebuyers made an offer without seeing the property in person. This is up from 32% in 2019. The main driving force behind relocating was that more people could work remotely.
Delivering great photos can be time-consuming. That’s where a photographer comes in; they photograph a home, edit the pictures in post-production, and deliver listing-ready photos quickly and efficiently. This allows realtors and clients to focus their time on the rest of the listing process.
Make the process of selling your home as stress-free as possible! With over 45 years of combined experience, the realtors at The Massey Team at Berkshire Hathaway HomeServices Select Properties are experts in buying and selling homes. Call us at (618) 791-5024 or (618) 791-9298 and learn more today.