7 Tactics to Try if Your House Isn’t Selling

what to do when your house isn't selling

It can be so frustrating and disheartening to see your home sitting on the market for so long. You may wonder why your home hasn’t had any offers within the first month or so after you’ve listed it. Why can’t potential homebuyers see how great your home is? If you haven’t had a bite within a month or so, you may have to help steer buyers in the right direction. Here are some key tactics to try if you’re struggling to sell your home:

Rethink Your Staging

It might seem strange that buyers aren’t putting down an offer simply because of what you have inside your home. After all, they’re not shopping for furniture, right? The truth is that many potential homebuyers struggle with imagining themselves living in another home if there’s too much clutter or distraction. Take the time to de-clutter and pare down your furnishings. Even temporarily sending some extra chairs and shelves to a storage unit will be worth it! While you’re at it, replace your family photos with tasteful artwork and paint the walls with a fresh coat of gray, cream, or off-white paint.

Get Creative with Your Listing

You know just how awesome your house is – now it’s time to really show buyers what they could be missing out on. Team up with your agent to craft a powerful description of your home. Think about the elements of your home that enchanted you – the sunshine streaming through the kitchen windows in the morning, quiet afternoons reading on covered deck, or curling up by the fireplace in the evening. Tap into those feelings, play up your home’s unique features, and work on selling homebuyers their dream.

Show Your Home in the Best Light (Literally)

Everyone wants to walk into a house that’s bright and inviting. If buyers haven’t made any offers, dark colors or dim rooms might be scaring them off. Install some high-watt light bulbs and do everything possible to allow natural light to spill in through the windows. If the walls are darker, opt for lighter, neutral shades to brighten the room (and make it appear larger!). Take a look at the photos on your online listing as well. If they don’t show well, consider asking a professional to take eye-catching photos of your home!

Amp Up Your Curb Appeal

First impressions matter. If the outside of your home isn’t looking its best, it could send a message to house hunters that the interior might not be as promising either. Take the time to upgrade your landscaping, trim bushes, plant flowers, seed bare spots in the lawn, and clean your gutters. Even something as simple as a fresh coat of paint on the front door can work wonders!

Consider Making Improvements

It might be time to take a hard look at some of the cosmetic features of your home. Are the cabinets in need of a good facelift? Is the bathroom outdated? Updating parts of your home can have a positive impact on how buyers view your property. Consider asking your agent if buyers made comments about any potential undesirable aspects of your home. If many of them are saying the same thing (say, the wall-to-wall carpet should go), it could be a smart idea to work on replacing or fixing the issue!

Reduce the Price

Some aspects of your home – location or basic square footage, for instance – just can’t be changed. If this is the case, it could be time for a price drop. Lowering the amount can help generate new interest and may attract new homebuyers. Work with your agent to help determine how much you should lower the price.

Consider Renting Instead

If push comes to shove and you don’t want to pay for two mortgages, renting your home could be another option you can try. This strategy can help you buy some time and save money until you choose to put it on the market once more. Just remember, if your home isn’t selling after being on the market for a while, all is not lost. Making the right changes in your home can help you seal the deal. The key is to be flexible, open-minded, creative, and motivated. Of course, you need a dedicated agent to help get the job done as well. Count on The Massey Team at Berkshire Hathaway HomeServices Elite Properties to help you sell your home! Call us today at (618) 791-5024 or (618) 791-9298 to get started.

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