It’s no lie – the real estate market is tough these days, especially when it comes to selling your house. Don’t feel deterred by this fact, though – it doesn’t mean that you won’t be able to ever sell your house. It simply means that you need to be creative with how you’re PRESENTING it to others.
That’s right – it’s time for you to discover the not-so-new power of “staging!”
Think of it as a job interview for your house, so to speak. When you come to an interview, you need to be prepared for any questions that come your way, look your best, and, most importantly these days, be memorable. You have to make sure your house stands out against all the other houses out there on the market to ensure that you have customers chomping at the bit to buy your lovely home!
Check out the following tips to ensure that your house is appealing to all five senses of your customers!
SIGHT – This is a given, but it needs to be said anyway – you need to make sure all of the rooms in your home are nice and tidy and uncluttered (this goes for closets, too!). A tidy, organized room allows the customer to not only be in a calm frame of mind but also picture how the rooms could look in their hands. While you’re at it, it would be best to replace personal pictures, trophies and awards, and your children’s artwork with simple, classic décor so your customer can really envision their own lives in your home. If you have any stained or damaged furniture, be sure to clean it up or at least cover your furniture with slipcovers.
SOUND – This sense could be a bit more difficult to appeal to in certain circumstances. If you have an open house, you could incorporate some soft classical music to play lightly in the background so your customers feel more at ease. For smaller, more intimate sales, do your best to ensure that there are no barking dogs in your home, and remember to turn off noisy equipment, along with televisions, radios, and washers and dryers. In this case, silence is golden!
SMELL – Each and every room should smell clean, but you will want to avoid the smells of harsh chemicals like bleach and glass cleaners! Opt for more pleasant scents – consider using candles or simple air fresheners to create a calm, inviting ambiance. If you smoke or have pets, you’ll have to do some extra work to make potential buyers feel more at home. Dander and smoke can permeate furniture, carpets, and even walls! Take your dog out for the day, and do your best to eradicate the smells by cleaning the carpets and repainting the walls.
TASTE – You can think of open houses as a fun little party! Be a giving homeowner and provide your “guests” with food and drinks alike. Be sure you have enough finger foods to go around (make sure that they’re not messy, though!). If you have a small showing going on, the aroma of freshly baked brownies or cookies can make your potential buyer feel right at home and salivating for more!
TOUCH – Think about everything your customer could touch – doorknobs, handles, doors, handrails, tiles, and much more. Be aware if you have any broken or chipped tiles, loose or missing handles or knobs, or any wobbly and unsecured handrails – these prove to be red flags to a potential buyer. Make any and all minor repairs before you show your home!
By stimulating the senses and creating a calming ambiance through staging, you are drawing your buyer in and helping them envision themselves in your home! Done right, this can be a sure-fire way to find yourself a buyer!
If you’re ready to sell your house, be sure to give us a call here at (618) 791-5024 or at (618) 791-9298 or visit us at our website at www.dianamasseyhomes.com for more information! We’d be more than happy to help you sell your home so you may find your dream home!